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Transcript

The Freshwater Approach: Rethinking Enterprise AI from First Principles

In this debut episode of Navigating the Future, Ben and Steve pull back the curtain on what makes Freshwater Future's approach to enterprise AI so refreshingly different.

Ben Hogan (Founder, Freshwater Futures) and Steve Shaw (CRO) kick off Navigating the Future by unpacking how Freshwater Futures is helping organisations cut through the AI hype. From executive education to validated prototypes, discover a practical, low-risk path to enterprise AI adoption—designed for real-world impact.